Have you ever noticed how Ricky’s stores only pop up right when you need a Halloween costume?
Or maybe you took a stroll through Madison Square Park and stumbled across an unusual store?
Pop-up stores started getting very popular a few years ago. They’re cheaper solutions than year-round rentals, and they can generate a lot of buzz for companies during essential months.
They’re often strategically placed during the holiday season for shoppers, or put up just in time for the launch of a major motion picture.
We scoured the web for some of the coolest examples of pop-up stores
Illy created a store out of a crate; it unfolded on all four sides to reveal a fully furnished living room
Hermes opened up a temporary silk bar in Causeway Bay.
Target opened up a brief Bullseye Bazaar.
NesCafe opened up a free coffee shop tent.
Kate Spade opened up an inviting igloo for three weeks in New York City’s Bryant Park. It handed out free hot chocolate to keep shoppers warm.
Arnsdorf, a small fashion brand in Melbourne, opened a three-day store designed by Edwards Moore.
The Generic Man opened up a store for one month in a Los Angeles Urban Outfitters.
Reebok opened a one-month store named FLASH in New York City’s CVZ contemporary art gallery, a 3,000 square-foot space.
